Crackle is equal parts:

Distribution:

Crackle offers a multi-platform, global syndication network across Sony devices, IPTV, leading social networks and viral web distribution. The vehicle for all distribution is Crackle’s cutting-edge video player that delivers programmed streams to targeted audiences around the world.

Studio:

Crackle produces and licenses original video productions and funds projects from emerging artists.

Path to Fame:

Crackle and its fame partners offer the best creators career-making opportunities that money can’t buy. The Crackle community and editorial teams determine which videos rise to the top and which creators reach stardom.